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MIA  MOTORSPORT INDUSTRY ASSOCIATION

Major success for the MIA in lead up to North Carolina Visit

10 May 2017

Major NASCAR teams have generously agreed to meet UK suppliers on our MIA annual visit to Charlotte USA from May 24th before the legendary Coca-Cola 600 on Memorial Day. NASCAR teams make up, by far, the UK’s largest and most valuable motorsport customer group outside of Europe.

“Increasing exports to the USA is a major target of MIA members right now” says Chris Aylett, CEO of the MIA “current exchange rates mean products have never offered better value to US buyers so this is the perfect time to boost sales. The MIA and our members directly benefit from our Charlotte-based liaison office under Don Taylor, former General Motors executive engaged with NASCAR”

"With the help of the MIA, we’ve started to penetrate this market with several Nascar, Indy and an off Road Racing teams using our products.

Our aim is to continue to support MIA missions and promote our products along with the other UK based participants to as many Race Teams as possible." Dan Choisser - Darchem Engineering.

Places are still available on the visit, for further information or to book please click here.

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